FACT ONE: Sand is scratching your carpet. Each day we pull pounds and pounds of sandy soil
out of the base of your neighbors' carpets. It's in yours, too! Spread the yarns apart and look deep.
It's grinding your expensive yarns into worthless fibers that fill up your vacuum bag.
Every moment you wait to get your carpets cleaned, your carpet wears out faster!
FACT TWO: How do the traffic lanes feel? Oily residues from the street and air are drying
on the carpet. Slightly sticky, they grab dirt and lock it on. Soil bonds with the carpet through
a process called "oxidation," causing color change, and becoming permanently attached.
If you wait too long, you are throwing away the key to unlocking dirt and oil from traffic lanes.
The longer you wait between cleanings the more soil becomes permanent. Clean before traffic lanes show up!
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FACT THREE: Is the air starting to smell stale? Great News! Pollutants in the air are filtered through
your carpet. The carpet traps them so you don't breathe them over and over. What happens when that trap
gets full? Your family starts breathing dust mite debris, pollens, pollutants, fungus, spores, bacteria,
and a long list of other really gross stuff. Once your carpet's natural filtering ability is full,
it's time for a thorough cleaning for your health's and your family's health's sake.
FACT FOUR: Clean every six to twelve months and you'll breathe easier. The fact is, clean your carpets
frequently, when your traffic lanes first start to appear. They will last longer, look better, and help
protect your family's health.
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